Using Video: Interviews don't work as ad units, no matter how cool your CEO is. Celebrities are the only exception. @ArmoryPacific #SIC16
— Jonna M Bell (@Jonna_MBell) October 19, 2016
Don't buy a video. Buy video assets. #SIC16
— Rival IQ (@RivalIQ) October 19, 2016
Neat to see how @Sonos used research and data as a marketing campaign. #SIC16 https://t.co/5YQEkLyZyc
— Houston White (@houstonw) October 19, 2016
Neat to see how @Sonos used research and data as a marketing campaign. #SIC16 https://t.co/5YQEkLyZyc
— Houston White (@houstonw) October 19, 2016
Treat a video as an introduction. It's leading to another step. #SIC16
— Rival IQ (@RivalIQ) October 19, 2016
"We're happy to have finally proven the relationship between sex and rock and roll" - @pete_pedersen at #SIC16 pic.twitter.com/1rqmE2dBad
— ashmatty (@ashmatty) October 19, 2016
Playing music out loud at home makes people do more & spend more time together #SIC16 @Sonos
— Natasha Jarmick (@NatashaJarmick) October 19, 2016
The dirty secret behind good video: "Platform X Purpose = Concept" courtesy @ArmoryPacific #SIC16
— Jonna M Bell (@Jonna_MBell) October 19, 2016
Real estate at the front end of your Facebook videos is invaluable. More than 5 sec of viewership is a rarity. #sic16
— Jess Columbo (@JessColumbo) October 19, 2016
.@facebook: largest social networking site. Facebook videos autoplay in timeline, so active viewership is extremely unlikely. #SIC16 #SIC
— Seattle Interactive (@seattleinteract) October 19, 2016
Vimeo is a platform for hosting artistic works, but it has no reach. #SIC16
— Tony White (@anthonynwhite) October 19, 2016
The first thing to do after you decide you want to do a video, ask yourself what's the video for? #sic16
— Rival IQ (@RivalIQ) October 19, 2016
10% of time on a smartphone is spent in the mobile browser
— Blulink Solutions (@blulinktweets) October 19, 2016
90% of the time is spent in apps@facebook #SIC16
Tag everything. Use it to understand the good, the bad and the ugly. Measure the whole journey. #SIC16
— Rival IQ (@RivalIQ) October 19, 2016
"If your content is interesting to everyone, it's probably not that interesting." - @dtoreilly #SIC16 @RationalAgency
— Katie D'Amato (@ksdamato) October 19, 2016
"You're not just competing with your competitors, you're competing with everyone" #SIC16 #digitalmarketing
— Laura Pflug (@pfluginator) October 19, 2016
Mobile has blown up many of the ways we've been measuring #SIC16
— Ken Gillgren (@kengillgren) October 19, 2016
1000 new mobile apps are submitted to iOS and Android stores everyday #SIC16
— Ken Gillgren (@kengillgren) October 19, 2016
1000 new mobile apps are submitted to iOS and Android stores everyday #SIC16
— Ken Gillgren (@kengillgren) October 19, 2016
Think of content as a gift. You are giving a gift to your audience. Don't just crank something out. Create something of value. #SIC #SIC16
— Crown Social (@CrownSocial) October 19, 2016
The solution to avoiding the creep in personalization: embrace contextualization and design for pull, not push. Shane Alderton #SIC16 @VML
— The Berndt Group (@berndtgroup) October 19, 2016
Red Bull TV mixes planned events and capturing spontaneous moments #SIC16
— Ken Gillgren (@kengillgren) October 19, 2016
Demographics don't really tell you much about individuals #SIC16 pic.twitter.com/UvBwptXS2r
— Katy Thweatt (@katyandthetweet) October 19, 2016
Live Q & A with video is helpful to handle a fuselage of questions. It also allows you to understand sentiment as you go. #LiveVideo #SIC16
— Rival IQ (@RivalIQ) October 19, 2016
5 #livestreaming styles: sneak peak/behind the scenes, Q&A, happening now, planned event, daily recap/insights #SIC16
— Pamela Lamon (@PamLamon) October 19, 2016
Types of videos: (1) Sneak peek/behind the scenes, using narrative style, e.g. Coca-Cola On the Ground series #SIC16
— Ken Gillgren (@kengillgren) October 19, 2016
Use video for launches, sneak peeks, behind the scenes. Narrative style is useful here. #LiveVideo #SIC16
— Rival IQ (@RivalIQ) October 19, 2016
It's the golden age of context! From your phone's contextual data we know where you are, what you're doing, what music you like. #sic16
— Jess Columbo (@JessColumbo) October 19, 2016
On Periscope alone, people are viewing 40 years worth of videos a DAY. #LiveVideo #SIC16
— Rival IQ (@RivalIQ) October 19, 2016
.@ashleyfaus: In the last few years, half of all video has been watched on mobile, primarily smartphones. #SIC16
— Tony White (@anthonynwhite) October 19, 2016
Video works! #SIC16 pic.twitter.com/iWmMZHQsgx
— Pamela Lamon (@PamLamon) October 19, 2016
Branding & advertising must change to build trust. Authenticity, not artifice. Purpose, not personality. Faith, not Fear. #SIC16
— laurel mcjannet (@mrsmcj) October 19, 2016
Some #WednesdayWisdom from @facebook's Eddie O'Neil: "It costs 6x-7x more to acquire a new customer than retaining an existing one." #SIC16 pic.twitter.com/hioS7fIKYM
— Carly MacKinnon (@CarlyMack13) October 19, 2016
Importance of cross-platform identity: 53% of people who own two devices switch between them to complete tasks or activities. #sic16
— Jess Columbo (@JessColumbo) October 19, 2016
"People don't buy what you do. They buy why you do it." Brands need to live their values day in, day out. #SIC16
— laurel mcjannet (@mrsmcj) October 19, 2016
"There are 5 million apps in the world today...and we spend 80% of our time in a total of 5 apps." #sic16
— Jess Columbo (@JessColumbo) October 19, 2016
WeChat provides a glimpse to the future. In China chat is like the internet is to us. #sic16
— Melissa Milloway (@MelMilloway) October 19, 2016
We're now experiencing a shift. Brands must provide value. If they can't, they need to entertain, inspire, or excite. #advertising #SIC16
— Rival IQ (@RivalIQ) October 19, 2016
"Apps are replacing the web and are becoming the best way for customers and businesses to connect." #SIC16
— Seattle Interactive (@seattleinteract) October 19, 2016
Content is necessary for engagement with millennials - not just ads. #SIC16
— Brittany Mosley (@StellaLibretto) October 19, 2016
When we get to 2020, 6 billion people will have a smartphone #SIC16
— Seattle Interactive (@seattleinteract) October 19, 2016
2/3 smartphone users have downloaded ZERO apps this month. #sic16
— Melissa Milloway (@MelMilloway) October 19, 2016
80% of users are open to getting ads if relevant to their life, says @PeteKluge of @Adobe on the value of people-based marketing #SIC16
— Mollie Scozzari (@MollieScozzari) October 19, 2016
How to get into people-based advertising? Start with retargeting #SIC16
— Pamela Lamon (@PamLamon) October 19, 2016
'50 billion devices online by 2020' #SIC16 #hackeragency @haydnstuff
— Seattle Interactive (@seattleinteract) October 19, 2016
80% of consumers want a personalized experience. Only 20% believe they are getting relevant ads #SIC16
— Pamela Lamon (@PamLamon) October 19, 2016
Website analytics – people are better metrics than visitors #SIC #SIC16
— Seattle Interactive (@seattleinteract) October 19, 2016
"What about all of these other places where our consumers live?" Games, comic books, etc there are other mediums we miss. #sic16
— Melissa Milloway (@MelMilloway) October 19, 2016
Reporting from @seattleinteract — here are 3 social media lessons marketers can learn from sports teamshttps://t.co/dw6KBeTeZd #SIC16 pic.twitter.com/AAPcIVvzjK
— Taylor Soper (@Taylor_Soper) October 19, 2016
The average #millennial uses 3 devices a day. - @PeteKluge I'm using 2 simultaneously now. How about you? #SIC16
— Rival IQ (@RivalIQ) October 19, 2016
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